I Left How Much Money on the Table?
by Mike Rounds

I did a two-day program in Ft. Worth last year and part of the program was a special breakout session that included my Internet book and quick tips. The association purchased 180 of the sets and charged people an extra fee for my session.

Since they paid for the books, I didn’t even think to ask about an on-site bookstore or if I could sell my materials the rest of the two days I would be there. My reviews were the highest they had ever been and people who had not attended the special session were being told about "what they had missed."

Of course, lots of folks stopped at the association bookstore to inquire if they could purchase tapes and books of the program but alas, they fond none. With renewed hope they were told that I was conducting a continuous session for the next two days and I would probably have some materials with me.

But once again, I blew it – no materials to sell. Why not? Because I didn’t think to ask if I could.

The Moral: Lots of lost revenues because I didn’t bring products to sell. Never assume that the client will not let you offer your materials. Always assume that you can. The worst that can happen is that they say no. The best case is they say yes and you sell two to 100 times your fees in products.

This year when I go back, I’m bringing enough material to sell to everybody at the show. If I don’t sell it all, the shipping costs aren’t that much and if I sell something, it’s better than nothing.