In 1993 I launched my seminar and workshop business training court
reporters in computerized technologies. Startup was expensive,
leaving me with almost no working capital. After the first two
workshops proved successful, encouraging and exciting, we decided to
book 6 more cities that year. Enrollments came in; expenses soared
- it is an old story among entrepreneurs; we often have more
enthusiasm than business sense. So even with many enrollments, we
were swimming in red ink. Our final event of the year was in
Orlando, 65 people paying to attend and some people flying in from
other parts of the country. With the red ink we faced, their
enrollment money was spent long before the workshop-in other words,
there was no way to refund their money or call the event off (not to
mention paid airline tickets, confirmed hotel stays, meeting room
contracts, etc). We had made firm commitments and rolled all the
dice.
Then the
unthinkable happened. Three weeks before the Orlando event, my 22
year-old son was diagnosed with an advanced case of lymphoma
(cancer). Those three weeks were completely devoted to visiting
doctors, hospitals, being involved in his diagnostic tests, etc. We
had been booked to leave for Orlando on a Wednesday, two days before
the Friday event. Of all days, the team of doctors decided to render
their "verdict" of his protocol, including their
recommendations for all treatments, on that Thursday. We wanted to
rebook our flight (at a cost of over $3,000 - that’s how the
airlines treat their best customers) so I could attend the big
meeting, but my son insisted that we go to Florida as planned.
As you can
imagine, Thursday was one of the most difficult of my life, being
almost 3,000 miles away from Todd and his doctors. The next night,
that Friday night, I presented my seminar and that Saturday and
Sunday I conducted the two-day workshop as planned. My focus was
totally on the people, their learning, on their successful
experience. I was not in Florida to collect sympathy or give out any
kind of emotional neediness. Todd’s health and our personal
situation had to go on the back burner for a few days since I also
knew he was in good hands and there was nothing I could do anyway
other than worry and be upset. No one in the workshop had any clue
that my son was ill. We generated great energy, a powerful training
and a most successful event. Sunday night I practically collapsed
then hopped on the first plane Monday morning, focusing everything
once again on my son. The best news: Miraculously and swiftly, he
was treated and was cured.
The Lesson: The
mind’s ability to focus is a marvelous thing - we can do almost
anything when we are clear and know what we want to achieve.
Intention works. I’m pretty emotional at times-and even now don’t
have a clue how I managed not to break down throughout those three
days, but it happened.
But here we
are seven years later. I am doing a workshop in Orlando this week
and there are some repeat customers. I have built several close
friendships from among the attendees back then, and it’s exciting to
see what some of those graduates went on to accomplished. But it is
especially joyous to think that we’re all in good health this time
around.