What is the NSA?
What is the NSA/GLAC?
How long have they been around?
What is their purpose?
Who belongs to the NSA?
Where are we?
How does membership and participation in the NSA benefit you?
Why join and get involved?
How do we market the NSA/GLAC?

Question:
What is the NSA?

Answer:
The NSA is a group of professional speakers who have banded together to share their knowledge, expertise, and experiences with others who are either currently in the profession or who aspire to being in the profession.

Question:
What is the NSA/GLAC?

Answer:
The Greater Los Angeles Chapter of the National Speakers Association is the local representation of the NSA for the Los Angeles area. Its membership covers from Santa Barbara to Laguna Niguel and includes the Inland Empire of Southern California.

Question:
How long have they been around?

Answer:
NSA was founded in 1973. NSA/GLAC was founded in 1985.

Question:
What is their purpose?

Answer:
The purpose of the NSA/GLAC is to provide an atmosphere of learning and camaraderie for those who are in or who aspire to be in, the business of public and/or professional speaking.

Question:
Who belongs to the NSA?

Answer:
Big Names — Colin Powell, Zig Ziglar, Art Linkletter, Les Brown, Harvey McKay, Ken Blanchard

CPAE — Eileen McDargh, John Patrick Dolan, W. Mitchell

CSP (Certified Speaking Professional) — Jim Zinger, Susie Vanderlip, Mark Victor Hansen, Jack Canfield, Ed Rigsbee, John Alston

Question:
Where are we?

Answer:
Internationally

• 3 Countries (USA, Canada, Australia)

Nationally

• National Office Tempe Arizona
• 36 Chapters throughout the United States
• National Convention (July-August)
• Two winter Workshops (February - East and West)
• Six Speaker Labs (Tempe Arizona)

Locally

• Nine meetings a year
• Speakers Professional Development Conference (May)
• Fast Track
• Bonus Seminars

Question:
How does membership and participation in the NSA benefit you?

Answer:
Simply stated, you'll have the opportunity to interface and learn from people who have been where you're going, and who are both willing and anxious to share their success formulas with others in the profession.

Question:
Why join and get involved?

Answer:

• Personal Satisfaction
• Business Development (marketing including telemarketing, direct mail, bureaus, and agents, referrals, showcasing)
• Product Development (books, tapes, etc.)
• Topic and Platform Development
• Platform skills (style, humor)
• Client collection techniques - how to get client lists
• Topic development - How to get our skills properly packaged and positioned for the buying public

Question:
How do we market NSA/GLAC?

Answer:
At the meetings.

• 1st timers orientation
• Premium give away (George's tapes, Mike's tapes)
• Platform Pitch (close 'em)
• Assign a follow up-person
• Mentor for a day
• Prizes for getting new members to sign up
• Use a thermometer poster

At the National events

• Have a Chapter booth with video demos and other materials
• At Chapter special events - same thing
• By the members - 50% discount card
• Opportunity drawing for those who get sign ups (PDC; high tech prizes, gift subscription).

By the Chapter

• Media Releases
• Newspapers
• Local stations

Referrals from national

• Letter and packet
• Telephone follow-up
• Discount card and offer

Referrals from Web site

• Same as national

Post program orientation

• Close 'em
• Assign the mentor for a day
• Pick a Chapter activity and get involved